LUX* - HOTEL OPENING

When LUX* Grand Gaube entrusted us with the launch film following a large-scale renovation of the resort, we felt daring and proposed to create a hotel film that goes against all the codes of traditional hotel films. We composed a sassy soundtrack, scripted a strong story around the theme of a typical luxury resort stay, brought on a stylist whose track record included being the PA of Carine Roitfeld, and the main actress who you can recognize from the Air France in-flight video. It was a huge success (to this day, clients show it to us as a reference). Following the reception, LUX* kept storytelling as a hallmark in its videos. The latest example is ‘The Butterfly Effect’, which we produced for the opening of their flagship property, LUX* Grand Baie.